I know that it was more than a year ago now that I, a struggling marketer at my first startup, Fittr, came across a tiny community app called TeamStory. It was a little like Instagram, if all the stars actually cared about you and your startup and were happy to give you advice.
I know it was more than a year ago, because TeamStory publicly congratulated me on my anniversary last month. I actually teared up.
There are so many things that the TeamStory team is doing right. They’ve nailed the customer experience, so let me analyze here what makes me love them so that you, too, can have that secret sauce.
1. They respond quickly
I’m not saying that it’s always an instantaneous response — sometimes it’s a few hours, but they certainly don’t take weekends off. There’s somebody there responding every day.
2. They respond personally
It’s not that they remember every little fact about you, but just enough about your personality that you feel like you’re a part of the inner circle as soon as you have your second engagement.
3. They welcome everyone.
Each new person gets a comment on their first post. Now that TeamStory has added private messaging, I’d guess they’re also urging shy people to make that first post, privately.
4. They produce their own targeted content.
TeamStory isn’t just responsive, they also set the tone with positive, motivational content of their own.
5. They are responsive to and soliticious of feature requests.
TeamStory values feedback, and not only acts upon it, but also follows up with the individual to let them know how it’s progressing. And they know the product isn’t perfect, but they jump on any bug.
And most of all,
6. They’re genuine.
While they tend to be professional, they’re never distant, and certainly not above a good joke. Their tone is warm and familiar, and you get the sense that they really care about how you feel as a part of the community.
If you liked this story, you can recommend it to pass on the word, and download TeamStory yourself at: Best Startup App Ever
No, I was not in any way compensated for this post.
Thank you! ☺