If someone doesn’t buy your stuff, analyze your product.
If someone doesn’t appreciate your work, ask them why.
If someone doesn’t get what you’re doing, you’re not explaining it right.
Not everyone will like it, but they should get it.
And if they don’t get it then you should hire a marketer because they’re paid to understand it and convey it.
Marketing is not a waste of your time and resources.
Because people who don’t get it still want to understand.